Formed in 2003, OpenEye is a digital media consultancy, which looks to redefine how brands and retailers engage with consumers through a strategic digital in-store experience. With studios in New Jersey, New York, San Diego, London, and Moscow, OpenEye has worked with brands including The Nuance Group, The Corcoran Group, Apple, and Penske. In 2000, while working as the director of new media initiatives for MarketSource, Meszaros helped lead the development of the first university-based digital out-of-home network in the United States called Campus Central. At the age of 23, he went on to form OpenEye and was awarded one of the first ever DIGI Awards for his work with Regency Duty Free (The Nuance Group) in New Zealand. OpenEye’s success continued as it worked with organizations like FITCH, Apple, Santander US & UK, McDonald’s New Zealand, and Vodafone.
Meszaros serves on the board of directors for SEGD and is also part of the advisory board for DSE & CETW. As an active speaker and contributing author he is featured in publications and often invited to speak at conferences.
Describe your morning routine.
When the clock strikes 7 a.m. I’m usually finishing up a call with our team in London. Afterward it’s a quick stop at the gym followed by a cup of joe at the local coffee shop before diving into the morning emails.
How do you wind down at the end of a busy day or week?
I like getting together with a few close friends to enjoy some of New Jersey’s finest hand-crafted brew.
What is your favorite part of your job and why?
I love to travel. It has always been my passion to explore the world and to have that opportunity through my job is both rewarding and invigorating.
What is a perfect day?
OpenEye was a small company that I started in my mother’s basement without honestly having a thought it would grow into the size it is today. Everyday that we have a project to work on, a client meeting to attend, or an opportunity to present to a new audience represents a perfect day. It’s a humbling experience to wake up in the morning knowing that I am working for myself, surrounded by some of the most talented people I know.
Biggest pet peeve.
People who believe they know what makes the world spin.
What leisure activities occupy your time away from the office?
I enjoy listening to live music, screening independent movies, attending Seton Hall basketball games in the winter, and Lakewood Blue Claws baseball games in the summer.
Finish the sentence: Most people don’t know that I …
… studied communication arts and 3D design at Seton Hall University.
If you could learn any skill, what would it be?
Surfing.
Stranded on a desert island, name the three items you need to survive.
iPhone, Gummy Bears, Dunkin Donuts coffee
If you could start over, what profession would you pursue?
I would be an architect.
What is the most valuable lesson your have learned in business?
Always trust your own instincts.
Describe the traits of a successful professional in your industry.
Someone who thinks outside the box, is relentless in pursuing success, and is always assertive.